Don't lose that lead! Collecting lead data, managing them, and assigning them for follow-up can be time consuming and often they can fall through the cracks. A marketing automation system can help you keep and engage prospects right through to the sale close.
Dynamic Forms Built for Conversion
The system has built-in visitor ID so that it can recognize a website visitor company whenever they come to your website, but to be able to track exactly who from that company is visiting, they need to complete a form. Once they complete a form on your website the automation begins.
Based on parameters that you set, the lead can be assigned to a specific sales person, receive automated follow-up emails, and is assigned a lead score. The lead score helps you identify those that are closest to making a purchase from those who are still researching. The entire system is built around the lead contact person.
Behaviorial-Based Email Automation
Put an end to "email blasts" and start conversations that lead to conversions. Go beyond the functionality of traditional email service providers (ESPs) with "after-the-click" tracking for truly personal messaging. Send every lead just the right information at critical points in their unique buying process. Notify salespeople to act at just the right time.
Keep tabs on prospects that aren't quite ready to committ just yet by sending out automated info on your product/service based on their level of interest and position with the company. Each message is personalized to address their interest and buying triggers.
Engage Leads at Critical Points
Our powerful, easy-to-use visual workflow builder simplifies marketing automation. Use branching logic to engage leads at critical points in their unique buying journeys. Customizable buyer personas make targeted messaging easy. Receive a list of each day’s hottest leads right to your inbox, and act at just the right time to convert them to sales.
Identify hot prospects with lead scoring based on engagement, page tracking, fit and more. Widen your funnel with powerful tools built to convert leads to sales.