Branding and Brand Awareness

Make your mark, Leave your mark.

Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly is "branding" and how does it affect a small business? Your brand tells customers what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be, and who people perceive you to be.

Who you are should be based to some extent on who your target customers want and need you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. The foundation of your brand is your logo and your website, packaging, and promotional materials - all should integrate your logo and communicate your brand..

Brand Strategy & Equity

Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly is "branding" and how does it affect a small business? Your brand tells customers what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be, and who people perceive you to be.

Defining Your Brand

Defining your brand can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

• What is your company's mission?
• What are the benefits and features of your products or services?
• What do your customers and prospects already think of your company?
• What qualities do you want them to associate with your company?

Once you've defined your brand, Web-Kare can help you get the word out.